Smytten raises Rs 100 Cr in pre-Series B round

Smytten, a sampling and engagement platform for D2C brands, has raised Rs 100 crore or $13 million in pre-Series B round led by Fireside Ventures and Roots Ventures. The round also saw participation from Sharrp Ventures (Harsh Mariwala family office), Waao Partners (Pratul Shroff Family Office), Survam Partners (Munjal Family Office) and Sattva Group Family Office.  To date, Smytten has raised more than $20 million in institutional funding. Smytten also counts some marquee angel investors such as Rajan Anandan, ex-MD of Google India and South East Asia, and many other industry veterans as its early backers. Continue reading Smytten raises Rs 100 Cr in pre-Series B round at Entrackr.

Smytten raises Rs 100 Cr in pre-Series B round

Smytten raises Rs 100 Cr in pre-Series B round

Smytten, a sampling and engagement platform for D2C brands, has raised Rs 100 crore or $13 million in pre-Series B round led by Fireside Ventures and Roots Ventures. The round also saw participation from Sharrp Ventures (Harsh Mariwala family office), Waao Partners (Pratul Shroff Family Office), Survam Partners (Munjal Family Office) and Sattva Group Family Office. 

To date, Smytten has raised more than $20 million in institutional funding. Smytten also counts some marquee angel investors such as Rajan Anandan, ex-MD of Google India and South East Asia, and many other industry veterans as its early backers.

Continue reading Smytten raises Rs 100 Cr in pre-Series B round at Entrackr.