South Korea’s agtech startup Greenlabs raises $140M Series C to accelerate global expansion

Greenlabs, a South Korean agtech startup, announced this week it has closed a $140 million Series C led by BlueRun Ventures, with participation from Skylake Incuvest and SK Square.

The startup plans to use the Series C, which brings its total raised to $170 million to date, to expedite its global expansion, make acquisitions and increase its headcount, Charlie Sanghoon Shin, co-founder and CEO of Greenlabs, told TechCrunch. Greenlabs’ pre-money valuation was around $700 million, according to a source familiar with the situation.  

Greenlabs, founded in 2017 by Scott Sungwoo Choi, Shin and Luke Donghyun Ahn, wants to digitize the entire value chain of agriculture space from crop production to distribution with a mission to address the global food supply problem in a sustainable way.

Greenlabs empowers farmers to have better control over their fresh produce and helps enterprises customers have reliable sourcing channels. The startup offers services including “Farm Morning,” an app that aggregates reliable data using AI, giving more than 500,000 farmers insight into crop lifecycle, and “Sinsun Market,” a B2B fresh produce marketplace for over 10,000 enterprise buyers, the company said. It also built smart farming software and hardware for farmers. Smart farming refers to managing farms using technologies like internet of things, robotics and artificial intelligence.

The Seoul-based firm has expanded to China and Vietnam with its smart farm technologies since 2021. It plans to penetrate to other overseas countries this year by forming strategic partnerships with local agtech and foodtech players, which play similar strategies to Greenlabs, Shin said. Also, the startup is open for collaboration to speed up the process of resolving the global food supply problems, Shin added.

Its comparable peers include Farmers Business Network, Climate Corporation, Indigo Ag and Ninjacart in the global market, the company said.

Greenlabs currently has 320 employees, Shin noted. 

“Greenlabs has quickly realized the digital agriculture through Farm Morning and Sinsun Market services in Korea, and we are all well poised to become a unicorn within five years since the foundation. We hope to contribute to resolving the global food supply system issues with other like-minded players,” Shin said.