Thrasio-style Evenflow makes four acquisitions
Thrasio-style e-commerce roll-up startup Evenflow has acquired four consumer brands in India to expand their reach, portfolio and demand. The acquisition includes two sports and fitness brands Vifitkit and Yogarise, Frenchware, a kitchen label and Cingaro, a gardening brand. As part of the deal, the founders of Frenchware and Cinagro will also join Evenflow as consultants. At present, all four brands are on Amazon only but the company is in the process of onboarding them on other marketplaces including Flipkart, Meesho and Jiomart. Continue reading Thrasio-style Evenflow makes four acquisitions at Entrackr.
Thrasio-style e-commerce roll-up startup Evenflow has acquired four consumer brands in India to expand their reach, portfolio and demand.
The acquisition includes two sports and fitness brands Vifitkit and Yogarise, Frenchware, a kitchen label and Cingaro, a gardening brand.
As part of the deal, the founders of Frenchware and Cinagro will also join Evenflow as consultants. At present, all four brands are on Amazon only but the company is in the process of onboarding them on other marketplaces including Flipkart, Meesho and Jiomart.
