Would you marry your investors?

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.

This is our Wednesday show, where we niche down to a single topic and dive deep. This week Natasha and Mary Ann and Alex came together to talk about the changing nature of due diligence in the startup market.

The chat was loosely centered around a piece that the three of us wrote as 2021 was coming to a close, but the conversation quickly broadened to include a host of factors that are impacting how startups fundraise, and build today.

Mary Ann talked about the power of FOMO, and how that particular social factor is impacting how startups raise. Natasha brought up the importance of back-channeling, and how founders talk to one another. And Alex tried to tease out the difference in how funds of various sizes will approach doing their own diligence, or letting others take on the work.

It was all very good fun! You can read the original backing piece on TC+ here, and we’re back Friday!